{"id":1736,"date":"2017-02-20T00:05:59","date_gmt":"2017-02-20T00:05:59","guid":{"rendered":"http:\/\/konradoldmoney.com\/?post_type=portfolio&amp;p=247"},"modified":"2017-02-20T00:05:59","modified_gmt":"2017-02-20T00:05:59","slug":"axewednesday","status":"publish","type":"portfolio","link":"https:\/\/www.betterdropmusic.com\/?portfolio=axewednesday","title":{"rendered":"Axe Bodyspray &#8220;Wednesday&#8221; Campaign"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll   container_wrap fullsize' style=' '   style=' ' ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1736'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:10px; color:#000000;font-size:4.5vw;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Axe Bodyspray <span class='special_amp'>&#8220;<\/span>Wednesday<span class='special_amp'>&#8221;<\/span> Campaign<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong><span style=\"color: #ff0000;\">Contract Description:<\/span><\/strong><\/p>\n<ul>\n<li>Music Composition for Axe Bodyspray commercial campaign<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='http:\/\/konradoldmoney.com\/wp-content\/uploads\/2017\/02\/AXE-Wednesday.mp4' ><video class=\"avia_video\"   loop preload=\"metadata\"  controls id=\"player_1736_1033121494_1699241556\" >\t<source src=\"http:\/\/konradoldmoney.com\/wp-content\/uploads\/2017\/02\/AXE-Wednesday.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Axe bodyspray is known for being bold in their advertisements. With their &#8220;Wednesday&#8221; campaign, I decided to go for something really rare in TV sync. This campaign aired internationally for over 2 years. The video portrays young men full of confidence and humor. The music should match that same approach! Therefore I created a Trap influenced theme song, with loud brass strikes and distorted bass that definitely stands out from the rest of the musical treatments which it will be aired beside. This was very well received by younger audiences as it was a very brave step for Axe to go to air with this style of music.<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><div class='av-social-sharing-box  '><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":248,"comment_status":"open","ping_status":"closed","template":"","tags":[19],"_links":{"self":[{"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1736"}],"collection":[{"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1736"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}