{"id":221,"date":"2015-07-15T15:40:57","date_gmt":"2015-07-15T15:40:57","guid":{"rendered":"http:\/\/test.kriesi.at\/minimal-portfolio\/?post_type=portfolio&amp;p=140"},"modified":"2015-07-15T15:40:57","modified_gmt":"2015-07-15T15:40:57","slug":"movadobold","status":"publish","type":"portfolio","link":"https:\/\/www.betterdropmusic.com\/?portfolio=movadobold","title":{"rendered":"Movado Watches presents: Movado Bold"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll   container_wrap fullsize' style=' '   style=' ' ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-221'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:10px; color:#000000;font-size:4.5vw;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Movado Bold Watches<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"color: #ff0000;\">Contract Description:<\/span><\/p>\n<ul>\n<li>Theme Music composition \/ license for the &#8220;Movado Bold&#8221; watches campaign.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='http:\/\/konradoldmoney.com\/wp-content\/uploads\/2015\/07\/MOVADO-BOLD-TV-Commercial-feat.-Superfuturisticmusicmakingpeoplehappy-by-Smokey-Robotic.mp4' ><video class=\"avia_video\"   loop preload=\"metadata\"  controls id=\"player_221_400002761_1773015984\" >\t<source src=\"http:\/\/konradoldmoney.com\/wp-content\/uploads\/2015\/07\/MOVADO-BOLD-TV-Commercial-feat.-Superfuturisticmusicmakingpeoplehappy-by-Smokey-Robotic.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Movado is known for their cutting edge watch and timepiece design. When the opportunity arose to compose for the launch of their new watch called the &#8220;Bold&#8221;, I decided to try my hand at creating something that compliments their futuristic \/ minimalist design. As a way of creating a fun contrast and a strong earworm for passerby listeners, I decided to make a song called &#8220;Superfuturisticmusicmakingpeoplehappy&#8221;. The phrase can be heard right at the end of the commercial, with a really simple to remember melody accompanying it. This works perfect for TV campaigns as the listener might not be really engaged with the content during commercial time. The chances of being memorable really climb when something closes with a fun phrase and simple melody. The concept of superfuture and Movado&#8217;s new watch worked perfectly and the campaign ran across Television networks in North America for years.<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><div class='av-social-sharing-box  '><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":258,"comment_status":"open","ping_status":"closed","template":"","tags":[18,19],"_links":{"self":[{"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=\/wp\/v2\/portfolio\/221"}],"collection":[{"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=221"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.betterdropmusic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}